One of the questions normally posed by the people from different walks of life to the scholars and religious figures is: Why tendency towards religion has paled among the youth in today's society? What can be done to reverse the trend? The present article in the first place tries to shed light on the reasons behind the emergence of this issue. Some of these reasons are: distortion of the truth of religion and its gradual transformation to a fabricated category by fallible human beings (that is the principle of innovation). Attempts have been made to study the concept of innovation from Quranic, literal and lexicological points of view and also to identify the founders of innovation and the ways to fight them or treat them in order to neutralized their objectives. Reliance on religious texts has been the main method in order to support the argument of the paper.